Unit 1（课件）- 《世纪商务英语口语教程专业篇Ⅰ》同步教学（大连理工·2021）

世纪商务英语 口语教程 专业篇 Ⅰ 口语教程 专业篇 世纪商务英语 Ⅰ 2 Where can I get the information I need? Unit 1 Learning Objectives After studying this unit, you are expected to: • know the basic ways to gather market information and the purpose of market research; • understand chart and graphs. 3 目 录 CONTENTS Warming Up 1 2 Scaffolding 3 Focus In 4 Explore More 4 Part One Warming Up Warming Up A. Where can a company get useful information? Please make a list of information sources. Information Sources 　➊ newspapers ➍ _______ 　➋ __________ ➎ _______________________ 　➌ ________________ ➏ ________________ magazines government reports Internet industry association journals research specialists 6 B. Listen to a lecture about market research data collecting techniques and judge whether each statement is true(T) or false(F). (　 ) ➊ When a company plans to launch a new product, it is necessary for the company to know more about potential customers and competitors. (　 ) ➋ Companies often use questionnaires to find out people’s likes and dislikes. (　 ) ➌ In order to know about possible competitors, we need to study the rivals’ prices and how they advertise. (　 ) ➍ Analyzing trade figures is also regarded as primary research. (　 ) ➎ The lecture infers that we can get information from the Internet, magazines, newspapers, and government publications. T T T F T Warming Up Script 7 Good morning, everyone. Well, I think we are all clear by now about the importance of knowing as much as possible about potential customers and possible competitors from other companies when we are about to market a new product. Today, I want to look at the different ways we collect data. We want to find out all we can about consumers’ income, likes, and dislikes. We also need to investigate our competitors’ prices and methods of advertising. There are two ways of getting this information. The first is thr