Unit 1（课件）- 《世纪商务英语阅读教程基础篇I》同步教学（大连理工·2021）

In this unit, you will 　• read about the characteristics of western cultures; 　• learn how to design an invitation letter; 　• practice how to guess the meanings of the unknown words through inference/general knowledge clues and contrast/antonym clues; 　• be required to finish 9 tasks so as to achieve the objectives. Unit 1 Unit 1 Western Cultures 2 Unit 1 Part 1 Topic Introduction Part 2 Reading Skill Focus Part 3 Practical Reading Part 4 Comprehensive Reading 3 　　More and more people are working in multicultural environments nowadays. The understanding of other coworkers’ cultures is becoming increasingly important. The contents in this unit give you a general picture of American culture and British culture, which will help you have a better understanding of western cultures. Part 1 Topic Introduction 4 　　In this unit，you may meet some particular terms commonly used in explaining cultures and lifestyles. Check the following words & expressions and see whether you know their meanings. Use a dictionary to help you if necessary. Task 1：Lead-in Exercise Words & Expressions Chinese Meanings custom symbolism stereotype bowler hat assimilate manner personal space slang pub demeanor n. 习惯，风俗 n. 象征意义 n. 模式化概念 圆顶高帽，礼帽 v. （使）同化，吸收 n. 礼貌，举止 个人空间 n. 俚语 n. 酒吧，酒馆 n. 行为，风度，举止 Part 1 Topic Introduction 5 　　Successful readers use a variety of methods to deal with a word they do not know. They may study the formation or parts of the word, or they may make use of its definition, synonym or antonym provided by the author to work out the meaning. Determining the meaning through the context is the most effective method for handling an unknown word. That is, the readers examine the sentence in which the word appears, or even the sentence before and after the word. When the surrounding text contains a hint or suggestion to help determine the meaning of the unknown word, we refer to this hint or suggestion as a context clue. There are commonly six types of context cl