Unit 1（课件）- 《世纪商务英语综合教程专业篇I》同步教学（大连理工·2021）

世纪商务英语 综合教程 专业篇I 1 Warm-up Listening and Speaking In-depth Reading Further Reading Unit 1 Practical Writing Real-life Practice Warm-up Unit1 2 Learning Objectives In this unit, you are required to: know what marketing is about, keys of its process, keys to success for small businesses; know the functions of social media in marketing; understand the two reading passages and master the important words and expressions in them; 01 Marketing 3 Learning Objectives develop skills in analyzing and using “that” in subject clauses, emphatic sentences, and attributive clauses; develop skills in designing marketing questionnaires and giving presentations; form a rigorous working attitude, and love and support national industry. 01 Marketing 4 (1) market research (　 )　　　(2) advertising ( 　) (3) promotion (　 ) 　　　　　(4) public relations ( 　) (5) copywriter ( 　) 　　　　 (6) brand management ( 　) Warm-up Unit1 My First Template Simon: So, Helen, do you have a marketing plan for our new ice cream sandwiches? Helen: Yes, I do, Simon. After going through our analyzing process, I think we’re in good shape. One of our main strengths is the quality of our ice cream, and there is a good marketing opportunity for the novelty of a choice of flavors. Since our company already has a good image, I don’t see many weaknesses. No other company sells ice cream sandwiches with a choice of five flavors, so there’s no threat to speak of, either. Warm-up Unit1 My First Template Simon: I assume we don’t need to worry about creating a need, with summer almost here. Helen: Right. As for the marketing mix, we’ll package it in gold foil with dark brown lettering to simulate chocolate, and price it 20% higher than our chocolate-covered ice cream bar. It’ll be introduced in selected places across the country starting next month. The main promotion will be through advertising, using a “pull” strategy. We haven’t finalized our ads yet, so I’ll have to let you know. Warm-up Unit1 My First Template Warm-up