Unit 7 Marketing（课件）《商务英语》同步教学

Unit 7 Marketing 【Learning Objectives】 After finishing this unit, students should know some useful expressions related to marketing. know the basic elements of marketing. know how to write a product description. Warm-up Work in pairs. Discuss the following questions with your partner. What is marketing? Marketing is the process by which companies determine what products or services may be of interest to customers, and what strategy should be used in sales, communications and business development. 2. What qualities make an excellent marketing salesman? Make a list of them. (1) diligent (2) responsible (3) respectful (4) persistent (5) helpful (6) communicative (7) aggressive (8) self-confident (9) persuasive (10) polite Listening & Speaking Task 1: Listen to the dialogue and decide if the following statements are True (T) or False (F). New Words and Expressions complicated adj. 复杂的；难懂的 market research 市场调查 market testing 市场测试；试销 market segmentation 市场细分 carry out 实行；执行 agency n. 代理；经销 segment n. 部分 make sense 有道理；有意义；讲得通 ( ) 1. Mr. Ross is an expert in marketing. ( ) 2. Alice is in charge of selling a new product in an overseas market, but she doesn’t know what to do. ( ) 3. Mr. Ross suggests Alice send her sales people to carry out market research. ( ) 4. Market testing is to sell a small quantity of a product at a low price to find out if the customers like it or not. ( ) 5. Marketing segmentation is to divide the whole market into smaller parts and determine in which part you will sell your products. ( ) 6. The advice given by Mr. Ross will help Alice make a lot of money. F T F T T F Task 2: Listen to the following dialogue and complete it with the missing information. New Words and Expressions push v. 推销商品 audien