内容正文:
Unit 5
Business Negotiation
【Learning Objectives】
After finishing this unit, students should
know some useful expressions used in negotiating.
know some techniques in negotiation.
know how to draft a contract.
Warm-up
Work in pairs. If you are going to take a negotiation
to sell your products, what preparations should you
make? Tick the ones you think necessary.
( ) 1. Prepare an agenda for the negotiation.
( ) 2. Try to get to know more about the buyer.
( ) 3. Obtain relevant information on the target
market.
( ) 4. Do market research.
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( ) 5. Get to know the buyer’s real interest in the
product.
( ) 6. Make counter-proposals.
( ) 7. Know your bottom line of the price.
( ) 8. Know on what terms you can make some
concessions.
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Listening & Speaking
Task 1: Listen to the dialogue and decide if the
following statements are True (T) or False (F).
New Words and Expressions
chinaware n. 陶瓷器 make out 开出;写出
considerate adj. 考虑周到的 catalogue n. 目录;目录册
respect n. 方面 quotation n. 报价
take sth into consideration 考虑某事物
to be frank 坦白地说 come to terms 妥协;和解
exceptionally adv. 特殊地;例外地
( ) 1. Mr. Blank wanted to purchase chinaware
from Ms. Smith’s company.
( ) 2. Ms. Smith thought the price offered by Mr.
Blank was much higher than that of the
other suppliers.
( ) 3. Ms. Smith wanted to make the deal at a 10%
discount.
( ) 4. Mr. Black gave a 5% discount to Ms. Smith.
( ) 5. Finally, they made the deal at 8% discount.
( ) 6. In negotiation, sometimes both parties need
to make some concessions to make the
deal possible.
T
F
F
F
T
T
Task 2: Listen to the following dialogue and
complete it with the missing information.
New Words and Expressions
get down to sth 开始;着手
terms of payment 付款方式
L/C (l