Unit 2(课件）-《外贸英语函电》同步教学（中国人民大学出版社）

Unit 2 Inquiries and Offers 1 Objectives To analyze the customers’ needs based on inquiries. . 1 To learn about the quotation, firm-offer and non-firm offer. 2 3 To learn to write an offer and a quotation. 2 Activities Inquiries and replies 01 Firm offers and non-firm offers 02 Writing an offer 03 Language practice 04 3 Activity 1 Inquiries and replies A potential customer usually writes an inquiry to ask for information about the target product or the company. As an exporter, you may receive many inquiries every day. Some might come from potential customers; some only want to collect information at present and some might come from your competitors. If you treat each inquiry with equal attention, it is exhausting and ineffective as well. So it is very important to (1) analyze the sincerity and (2) the urgency of the inquiries and (3) the needs of the customer, then classify and handle them differently. 4 Activity 1 Inquiries and replies 01 Guess the possible sender of each inquiry 02 Complete the form of customer’s information 03 Find an appropriate reply for each inquiry 5 I. Guess the possible sender of each inquiry Senders of the inquiries a potential customer with buying needs for specific items a potential customer who wants to collect product information for the time being a potential customer who is more interested in asking for samples 6 I. Guess the possible sender of each inquiry From: allen@crystaltrade.com To: abccompany@abccompany.com.cn Subject: Inquiry about swimming trunks Dear Sir, Our company, Crystal Trade Co., Ltd. is a wholesaler for swimming suits in Italy. We are interested in your swimming trunks, so please send us a catalogue and a price list for them. Can you send us some samples? So we can test them. If they pass our test, we will place regular orders. Best regards, Allen Johns C. a potential customer who is more interested in asking for samples 01 7 I. Guess the possible sender of each inquiry From: andyw@gmail.com To: