Unit 1(课件）-《外贸英语函电》同步教学（中国人民大学出版社）

Unit 1 Establishing Business Relations English Correspondence for International Trade 1 Objectives Get to know the ways of finding new customers. 1 To write emails of establishing business relations. 2 2 Activities How to find the customers? 01 How to impress the customers? 02 How to write an email to establish business relations? 03 Language practice 04 3 Activity 1 How to find the customers? Suppose you work for Dongguan Sun Industrial Co., Ltd. which mainly manufactures waterproof materials. You are required to find some new customers in the United States. What do you plan to do in order to find the contact information of potential customers? Tell your partner your ideas and agree on a list of possible ways of finding customers. 4 Activity 1 How to find the customers? Tips: ways to find customers: Surfing on the Internet. Attending fairs or exhibitions. Asking old customers or friends to make recommendations. Using yellow pages of various countries and regions. Asking Chamber of Commerce for help. 5 Activity 1 How to find the customers? When you want to get into association with a new customer, usually the first thing to do is to write an email to introduce your products or service and to express wishes for future cooperation. Different people may approach their new customers in different ways. Read the eight pairs of statements about approaching new customers below and tick (√) the more appropriate or effective ones. Take turns to tell your group members your choices and reasons. Figure out a list of tips for reaching new customers by email based on your choices and reasons. An example tip based on pair 1 has been given. 6 Activity 1 How to find the customers? ( ) a. I always double check my email to make sure everything is perfect before sending it. ( ) b. I am very busy and there is no time for me to check the email before sending it. √ Always double check your email before sending it in case something is wrong. 01 Tip 1 7 Activity 1 How to find the cu