Unit 13（课件）- 《商务英语写作实务》同步教学（天津大学）

Unit 13 Inquiry and Reply Writing Learning Objectives know the functions of an inquiry and the reply; know basic elements & principles of an inquiry and the reply writing; draft and write an inquiry and the reply. Section One General Introduction Inquiries are used quite often as usual ways for the communication between the future seller and buyer. Generally speaking, there are two kinds of inquiries: general and specific inquiries. A reply is the letter which answers to the inquiry. I. Format Inquiry Inside Address Salutation Body: 1. the source of the information and brief self-introduction 2. brief explanation of the purpose of writing the letter 3. your goodwill of cooperation Complimentary Close Signature Reply Inside Address Salutation Body: 1. thanks for the inquiry 2. necessary &specific information according to the inquiry 3. your goodwill of cooperation Complimentary Close Signature II. Tips In the inquiries Make a brief self-introduction or a brief statement of your purpose at the beginning. Make your requests in a polite way. State your inquiry clearly and state the most important message in a positive way. Using encouraging words to convince your readers to take action. End on an optimistic note and request an early reply. The language should be simple, accurate and guideless, and the tone should be cordial, sincere and courteous. In the replies A reply should mainly consist of three basic parts: expressing the meaning of thanks, replying the requirements of the inquiry, and showing the desire to enter into business and the hope of further contact. Express your appreciation for the person’s interest. Emphasize one or two positive features of the things you mentioned. The reply should be prompt and courteous and cover all the information asked for. Describe benefits associated with the message and emphasize the positive features of the things you mentioned. The language should be direct and accurate. III. Warm-up Exercise Now, suppose your company ne