Unit 11（课件）- 《商务英语写作实务》同步教学（天津大学）

Unit 11 Fax Writing Learning Objectives know the functions of a fax; know basic elements and principles of fax writing; draft and write a one-page business fax. Section One General Introduction A fax is a professional and formal type of memo or business letter sent and received by a facsimile machine. I. Format Company Name Address Tel Fax Web address To: From: Company: Ref. No.: Fax: Page: Tel: Date: Subject: Cc: Urgent □ For Review □ Please Comment Please Reply □ Please Recycle Salutation Earlier contact regarding the subject of the fax The purpose of writing Closing, expected actions or wishes Complementary close   Signature II. Tips It is better to keep details in lists rather than paragraphs. Subject helps readers understand what the fax is mainly about. Use simple, legible font for your fax. Avoid handwritten notes except signature. Avoid dark areas such as graphics. III. Warm-up Exercise You are Kenny Liu, the Director of Ken’s Cheese House. Write a fax to Mr. Anderson, the Sales Manager of Wayne’s Supermarket to talk about the confirmation of an order. Points You had a telephone conversation today. Mr. Anderson ordered 120 cartons Cheddar Deluxe. Section Two Samples Jackson Brothers 1 Park Ave, New York NY 10016 Tel 07-8153127 Fax 07-8153125 www.jacksonbros.com To: Alfred Bill From: Dennis Jackson Company: Henkel Limited Ref. No.: Fax: 07-8165279 Page: 1 Tel: 07-8165735 Date: April 18, 2012 Subject: The Lasted Catalogue Cc: □Urgent □ For Review □ Please Comment □Please Reply □Please Recycle Sample 1 Dear Mr. Bill, Thank you for your inquiry of 15 April asking for the latest edition of our catalogue. We are pleased to send you the latest brochure. We would also like to inform you that it is possible to make purchases online at www.jacksonbros.com. We look forward to welcoming you as our customer. Yours sincerely, Dennis Jackson Dennis Jackson Marketing Director Jackson Brothers First National Tradi