Chapter8（课件）-《电子商务英语》同步教学（人民邮电版）

Lead-in Part I Part II Part III Contents Page 目录页 Part IV Part V Intensive Reading Situational Dialogue Extensive Reading Self-assessment Exercises: Thinking and Practice New Trends in E-commerce Chapter 8 Chapter 1 Learning Target After learning this chapter, you will be able to: • Master some key terms related to e-business. • Master some hit expressions of new trends in e-commerce. • Understand some new trends in e-commerce. • Be able to describe what e-commerce look like now and what it will be like in 2025. The XiaoMi company is engaged in the furnishing business ( 小米家装 ). Some people thought it is irrelevant to Xiaomi’s core business and doubted that how many items can it load using its smart furnishing. The practice of Xiaomi in furnishing: firstly it adopts the O2O model. It puts the virtual furnishing online and users can interact with Xiaomi. Secondly, it is virtually displayed. Users could see the effect of each room after being furnished by Xiaomi online， the furnished housing online. And the furnishing is tailor-made which satisfied the demand of C2B business, for each room differs even on the same floor in the same building; finally it could apply the intelligent furnishing design to every client’s house. Think: How does Xiaomi manage to transfer traditional business to the Internet? Can you work out an example of new value creation rather than simple value transfer? We ll, it’s tough to give the answer, since there are too many B2B websites in China. But I can give you a reference ranking of how I think and how European buyers think about the Chinese B2B website. Alibaba: For sure, it is the best known B2B website coming from China. I saw a lot of advertising of Alibaba in Africa but not a lot in Europe. Tdctrade: everybody who has already gone to Hong Kong SAR China knows this website, because it is sponsored by the Hong Kong SAR China trade council. We know it very well in Europe. However, the online service is quite difficult to use since the s