Chapter 1（课件）-《电子商务英语》同步教学（人民邮电版）

Lead-in Part I Part II Part III Contents Page 目录页 Part IV Part V Intensive Reading Situational Dialogue Extensive Reading Self-assessment Exercises: Thinking and Practice Introduction to Electronic Commerce Chapter 1 Learning Target After learning this chapter, you will be able to: • Master typical expressions of expressing ideas. • Identify the key components of successful E-commerce business models. • Describe the major types of E-commerce. Think: After clicking the websites, could you try to give a picture of(描述) what the e-commerce is? Electronic commerce(e-commerce, EC) describes the buying, selling, transferring or exchanging of products, services or information via computer network, including the internet. New words and Expressions start-up [stɑ:t ʌp] n. 创业者；新成立的企业 manufacturer ['mænju'fæktʃərə(r)] n. 制造商；厂商 distributor [dɪ'strɪbjətə(r)] n. 批发商；分销商 inventory ['ɪnvəntri] n. 库存清单；财产目录；存货总值 warehouse ['weəhaʊs] n. 仓库；货栈 logistics [lə'dʒɪstɪks] n. 物流；后勤 New words and Expressions infrastructure ['ɪnfrəstrʌktʃə(r)] n. 基础设施，在电子商务中Infrastructure模式无线局域网是指通过AP互连工作模式，把AP看作传统局域网中集线器功能 click [klɪk] v. [计] （鼠标）点击 portal ['pɔ:tl] n. 门户网站 e-tailer ['i:'teɪlə] n. 电子商务零售商 virtual ['vɜ:tʃuəl] a. [计算机] 虚拟的 infrastructure ['ɪnfrəstrʌktʃə(r)] n. 基础设施，在电子商务中Infrastructure模式无线局域网是指通过AP互连工作模式，把AP看作传统局域网中集线器功能 New words and Expressions e-procurement [ɪ prə'kjʊəmənt] n. 电子采购；电子化采购；网上采购 e-distributor [ɪ dɪ'strɪbjətə(r)] n. 电子分销商 vendor ['vendə(r)] n. 卖主；<正式>供应商 purchaser ['pɜ:tʃəsə(r)] n. 买家；购买者 exchange [ɪks'tʃeɪndʒ] n. (垂直)交易所 APP [æp] n. [网络] 计算机应用程序 New words and Expressions software code 软件代码 go into business 创业；经商 compact disc burner 光盘刻录机 brick-and-mortar [brikənd'mɔ:tə] 实体店 thrive on 以……兴旺；蓬勃发展 venture capital firm 风险投资公司 New words and Expressions put up 把……陈列出来（出售或参加竞赛）；把……拿出来（供考虑、决策或拍卖等） minority stake 少数股权（子公司权益中不属于母公司的份额） capital injection ['kæpitl in'dʒekʃən] 资本注入；注资 from scratch 白手起家，从零做起 fulfill