Unit112 part2（课件）-《跨境电子商务英语》同步教学（人民邮电版）

Unit 12 Cross-Border E-Commerce Live Streaming 1 Unit Objectives: Learn the advantages of cross-border e-commerce live streaming Learn how to achieve success in cross-border e-commerce live streaming Learn the rapid development of cross-border e-commerce live streaming in China Unit 12 Cross-Border E-Commerce Live Streaming 2 Advantages of Live Streaming in Cross-Border E-Commerce 1 Management of Cross-Border E-Commerce Live Streaming 2 3 CONTENTS 目录 Development of Cross-Border E-Commerce Live Streaming in China 3 2 Management of Cross-Border E-Commerce Live Streaming 4 Warming-up 1. Learn the following words and expressions and write down their Chinese meanings. （1）product demos （2）influencer （3）streamer （4）run a poll 产品展示 网红 主播 做调查 Part 1 Advantages of Live Streaming in Cross-Border E-Commerce 5 Warming-up 1. Learn the following words and expressions and write down their Chinese meanings. （5）limited-edition products （6）social media channels （7）customer stickiness （8）customer retention 限量版产品 社交媒体渠道 客户粘度 客户保留 Part 1 Advantages of Live Streaming in Cross-Border E-Commerce 6 2. Group Discussion Warming-up Part 2 Management of Cross-Border E-Commerce Live Streaming Suppose you are a fashion influencer and you are invited to do an overseas live streaming to promote a domestic makeup brand. What preparations do you need to make? To make sure it’s a successful activity，what are you going to do in the live streaming session? Preparations may include: get familiar with the brand and its products, from the brand history and brand concept to the features and prices of the products. You may adopt various strategies to ensure the live streaming is a success, such as an impressing theme, interesting interaction activities, promotion strategies and so on. 7 Listening Listen to the following sentences and fill in the blanks. Part 2 Management of Cross-Border E-Commerce Live Streaming 8 Listening Listen to the following sentences a