Unit 4Promotion (课件）-《商务英语综合教程》同步教学（高教版）

Unit Four Advertisements Oral Practice Warming-up Look at the following advertisements, try to tell what you read from them? Common Phrases for Advertising 1.广告画、宣传画 poster 2.广告代理人、广告公司 advertising agency 3.广告代理人 advertising agent 4.标志 logo (sign) 5.平面设计 graphic design 6.企业识别系统 corporate identity system 7.企业视觉形象计划 corporate visual identity program 8.标识 logo 9.标识图案 logo pattern 10.标准字体 logotype 11.商标 trademark 12.标准色彩 house color 13.独特风格 house style 14.营业报告书 annual report 15.包装设计 packaging design Useful Sentences for Advertising (1) I think the products should be advertised on television as well. (2) Do you think we can afford that type of campaign? (3) I’ll consider your suggestion and discuss it with my sales department. (4) Here are two advertisements I’ve just created for you. Would you have a look at them? (5) These advertisements look very appealing. (6) Contact a good advertising company immediately. I want to have a talk with them tomorrow. (7) How much do you charge us if you design an ad for us? (8) The advertisements have had a good effect. We have received many orders recently. (9) I think we should emphasize the comfort and the styles of your furniture in our ads. (10) Do you think there is any way to promote our sales during the seven holidays? Key Words and Notes for Dialogues 1. advertising agency 广告代理机构 2. no wonder 难怪 3. illustration 插图 4. as far as I know 据我所知 5. That’s far from enough. 那还远远不够。 6. I’ll consider your suggestion and discuss it with my sales department. 我会考虑您的建议并与我们的销售部讨论。 7. appealing 吸引人的 Key Words and Notes for Passage 1.In a modern society, everyone uses advertising in one way or another. 在现代社会中，人人都以这样或那样的方式在运用广告。 2.Advertisements may also influence his choice of a vacation spot, restaurant, or recreational activity. 广告也可能影响他对度假场所，饭店或娱乐活动的选择。 3.The overall purpose of advertising is to influence the level of product sales and thereby increase the a