内容正文:
Unit 10 Customer-centric Marketing
I
Lead-in Activities
II
III
IV
Contents
Intensive Reading
Exercises
Supplementary Reading
Part 1
Lead-in Activities
Lead-in Activities Task 1
Corporations can be (1)____ or (2)_____ . Public corporations are usually created by (3)_____ , such as cities, towns and villages, to carry out such(4) _____ functions collecting taxes, enforcing ordinances, and raising(5)_____ through the sale of bonds. National (6)_____ may also organize public corporations to undertake specific objectives that may be too hazardous, too large, or unprofitable for(7)_____ enterprises. For example, the U.S. (8)_____ created the Tennessee Valley Authority in 1933 to develop power, control(9)_____ , and provide (10)_____ along the Tennessee River.
Task 1 Complete the following paragraphs according to the recording you have just heard.
(1) public (2) private
(3) municipalities (4) governmental
(5) capital (6) governments
(7) private (8) government
(9) floods (10) irrigation
Task 2 Answer the following questions.
1. Can corporations only be public?
No.
2.Are public corporations usually created by municipalities?
Yes.
3.May national government also organize public corporations to undertake specific objectives?
Yes.
Part 2
Intensive Reading
Pre-reading Questions
1. According to the writer, what is the difference between current English and future English?
2. What might be the reason for the change of English?
3. Do you agree with the writer on the transformation of English?
8
Text A Future English
Para 1 Several weeks ago, Johnson discussed his debate with Nicholas Ostler about the lingua franca of the future. Johnson thinks that English has a very long run ahead of it. Mr. Ostler sees English’s time as coming to an end, to be replaced by machine-translation tools that will remove the need for people to learn to speak, read and wri