Project Five Product Introduction（课件）-《商务英语口语》同步教学（北京理工大学出版社）

Project Five Product Introduction Warming up Situational Practice Highlights Learning More Knowledge Preparation Be familiar with the following brands and try to introduce these products. Knowledge preparation Knowledge preparation Master the expressions of introducing products 1) 制作精巧 skillful manufacture 2) 最新工艺 latest technology 3) 加工精细 finely processed 4) 典雅大方 elegant and graceful 5) 设计新颖 be novel in design 6) 价格适中 moderate price 7) 使用方便 be friendly in use Knowledge preparation 8) 花样繁多 a wide selection of colors and designs 9) 性能可靠 reliable performance 10) 花色入时 fashionable patterns 11) 香味浓郁 be fragrant in favor 12) 色泽素雅 delicate colors 13) 买一送一 buy one get one free 14) 节日送礼之佳品 ideal gift for all occasions Knowledge preparation Warming up Q 1) What is the effect of brand? 2) How to advertise your products? Warming up Work in pairs and describe a favorable product you have recently bought Present an attractive advertisement of a certain product Pair-work “I’ve been much impressed by your products.” Product Introduction “Thank you for your interest. On display are most of our latest products” Situational Practice Group work (page56 for text book) Work with your group members base on the given situation, and try to act out: Present the features of the new-type toy Promote the new product to the customer Make a role play including greeting, introducing the company and products Take the customer to the show room and introduce the products 1. sales representative : 销售代理 2. be fine in quality and beautiful in design: 质量上乘且设计新颖 3. establish business relationship: 建立贸易关系 4. be in great demand: 需求量大 5. be well-received: 广受欢迎 6. newly-launched products 新推出的产品 7. rank first among similar product 居同类产品之首 8. high quality and inexpensive物美价廉 9. agreeable sweetness甜而不腻 Highlights Key expressions 1. be impressed by the products. 产品令人印象深刻 2. Our product is known for ...我方产品以……而著称 3. The new series are perfect in workmanship …新系列产品做工完美…