Project one Marketing Exploring（课件）-《商务英语口语》同步教学（北京理工大学出版社）

Project one Marketing Exploring Warming Up Situational Practice Highlights Learning More Knowledge Preparation Preparations for Marketing survey 1) Business to business platform(B2B) 2) English website information （了解竞争对手和潜在买家的产品销售状况） Home （网站主页） Product information（产品信息） What’s hot（热销产品） Site map （网站导航） Contact（联系方式） Knowledge preparation Purpose of marketing survey Knowledge preparation Why Apple lost in the competition with Samsung? Purpose of marketing survey 1) To know product’s requirement from market 2)To know competitor’s market status 3) To hit the key strategy when launching new product 4) To win over more customers by preferable sales plan Knowledge preparation Key points for convincing new customers 1) Use searching engine or b2b platform to find potential buyers 2) Contact potential buyers by their contact information 3) Build up business relationship 4) Convince customer by certain skill, then maintain relationship Knowledge preparation Task I : Marketing survey Warming up 1---Questions What does seller do before launching a new product? How does seller decide their new product’s sales price in a new market? What influence a product’s market share the most? (price, quality, brand, etc) Warming up 2--- Pair work Work with your partner and tell each other why we can find the above selling way? Task I : Marketing survey Logo Group work (page 7 for text book) Work with your group members base on the given situation, and try to act out: Giving survey report at a sales meeting Making survey analysis (price, quality, design, etc) Planning new sales after making analysis Situational practice Highlights product feature 产品性能 target customer 目标客户 Introductory price 上市价格 Launch new product 推出新 产品 Conduct a survey 进行市场调查 Expand business 拓展市场 Win over 赢得 Market share 市场占有率 We need to improve sales…… 我们需要改善经营… Marketing research can show clear that…. 市场调查就会让我们清楚地了解… We can see from the analysis.. 从这份市场分