Unit 1-Chapter 1(课件）-《跨境电商实用英语》同步教学（中国人民大学出版社）

Concept and Characteristics of Cross - border E-commerce Chapter 1 Unit 1 Overview of Cross-border E-commerce Acquire basic knowledge about the definition and characteristics of Cross -border E-commerce 1 Know the difference between traditional foreign trade and Cross-border E-commerce 2 Understand the process of import and export of Cross-border E-commerce 3 Learn words and expressions concerning talking about above issues 4 Unit Goals After studying this chapter, you are expected to： PART ONE Warming-up PART 1 Warming-up Work in group. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience. A. In 2013, the combined cross-border mobile shopping markets of the USA, the UK, Germany, Australia, China and Brazil was already worth $36.4 billion, accounting for more than a third of all cross-border online shopping in these markets. PART 1 Warming-up B. If you make customers unhappy in the physical world, they might each tell six friends. If you make customers unhappy on the Internet, they can each tell 6,000. PART TWO Passage Reading PART 2 Passage Reading Cross-border E-commerce refers to the international business activity that transaction subjects in different countries electronize the traditional trade in terms of exhibition, negotiation and transaction through the means of e-commerce, and deliver products through cross-border logistics or international warehousing services to complete the transaction. In terms of business model, Cross-border E-commerce can be divided into cross-border retailer-commerce (B2C and C2C) and cross-border B2B e-commerce. Cross-border B2B e-commerce not only includes online transactions through cross-border trading platform, but also includes the off-line transaction resulting from on-line activities. In terms of customs area, Cross-border E-commerce can be divided into export Cross-border E-commerce and import Cross-border E-commerce.