8 优化开发信正文(课件）-《跨境电商客服》同步教学（中国人民大学出版社）

优化开发信正文 无脑开发信 左脑开发信 右脑开发信 左右开弓式开发信 万能，没有针对性 理性 感性 1 开发信种类 开发信模板 We got your information from ebay.co.uk. We are a modern furniture manufacturer from Guangdong China. We have been in this line for 8 yaers and about 3,000 sets are exported per month to USA. We have modern furniture items in our website and you may see more hot sale collections. Should you have any questions, please do not hesitate to contact me. 韩国人的开发信 Dear ***, Has it been a good time for you? I have been bothered to feel sticky cause it has been the rainy season in Korea. I wish you’ve been in fresh atmosphere. I intend to recommend you…… If you have any questions about the details, please contact me without any hesitation. 德国人的开发信 Ladies and gentleman, QH system offers standard compact TPC solutions that meet the highest military standard, always assuring your customers highest quality demands. For detailed information please check the attachment or visit www.qhsystem.com. We are looking forward to your reply. 有一种制造，叫德国制造 无脑开发信？ 怎么破？ 廉价低质?扬长避短 2 了解中国商品的形象 历史 规模 质量 销售数据 通过**认证 **公司的供应商 Attention Interest Desire Action Satisfaction 3 AIDAS 法则 吸引注意力 阅读兴趣 激发欲望 刺激行动 满意 Pizza delivered in 30 minutes or it’s free 4 独特卖点 Speed We always have 168 different types of *** in 12 different sizes and 10 durable colors in prices range from $8.99 to $699. 4 独特卖点 We always have 18 service people ready on 24 hours call, 7 days a week, 52 weeks a year – including holidays, even Christmas and New Year’s Eve. 4 独特卖点 外贸公司 生产厂家 个人SOHO 5 找准定位 信息快、关系广、服务深 无需中间商 灵活 外贸公司 5 找准定位 Regarding LED furniture, can you get your questions answered on the spot? 谈到发光家具时，您能当场获得答案吗？ 生产厂家 5 找准定位 Is there a middle man standing between you and your LED furniture? 您还需要中间商才能拿到发光家具吗？ 个人SOHO 5 找准定位 Can you reach your current Chinese suppliers at 4 p.m.? 您能够在下午4点联系上您的中国供应商吗？ Last but not least After writing, ask yourself some questions 1 你的产品卖给谁？ 2 你的产品有何不同？ 3 客户为什么要相信你？ 4 你的产品有什么问题？ 5 为什么现在就要买你的产品？ 谢 谢！ $$