9.3Inquiry about Payment(课件）-《商务英语函电》同步教学（中国人民大学出版社）

CROSS-BORDER E-COMMERCE Project Cross-border E-commerce Aims be familiar with the basic knowledge of cross-border e-commerce key words, terms and sentence patterns be able to put what has been learnt into practice Main Points cross-border e-commerce writing guide students’ practice Aims and Main Points Cross-border E-commerce is a new-type business mode that provides an effective way to broaden overseas marketing channel, promote brand competitiveness by digitalizing and electronizing exhibition, negotiation and conclusion of traditional trade by means of e-commerce, and delivering products through cross-border logistics or international warehousing services. It covers logistics, information flow, capital flow, and document flow. Daily operation of cross-border e-commerce includes online shop decoration, operation, marketing, logistics, returning and replacement of goods, refunding, financial services, quality inspection, insurance and so on. Background Information In terms of business model, Cross-border E-commerce can be divided into Business-to-Consumer(B2C), Consumer-to-Consumer (C2C) and Business-to-Business(B2B) e-commerce. B2C (Business-to-Consumer) refers to the business activities between companies and individual consumers in different customs areas through e-commerce platform. Companies provide consumers with shopping through the Internet, allowing consumers to gather information, purchase goods or services and pay their bills on line. C2C (Consumer-to-Consumer) is facilitated in large part by third- party e-commerce platforms offering functions to enable transactions and interactions between individual sellers and buyers in different customs areas. Individual sellers publish information on product, price and other respects, and individual buyers can screen the information and complete purchase. B2B