2.1A Letter from Exporter(课件）-《商务英语函电》同步教学（中国人民大学出版社）

ESTABLISHMENT OF BUSINESS RELATIONS Project Establishment of Business Relations Aims be familiar with the basic knowledge of establishment of business relations and invitation key words, terms and sentence patterns be able to put what has been learnt into practice Main Points introduction to a company, business or products contents of an invitation writing guide students’ practice Aims and Main Points No customer, no business. New customer, new business. Background Information The establishment of business relations with prospective customers is one of the important undertakings in the field of international trade either for a new foreign-trade company or an established one who needs extensive business connections to maintain or enlarge its business scope or turnover. Business people must not only do everything possible to consolidate their established relations with firms having previous business contacts, but also develop and revitalize their business by searching for new connections from time to time. 5 Economic and Commercial Office Chamber of Commerce Trade Delegation & Group Trade Fair & Exhibition Internet Business Channel Other Channels Advertisement How to develop a new customer? 汉诺威工业博览会HANNOVER MESSE Before sending a letter to establish a business relationship, the importer and the exporter should first do market research through different channels to know more details about your customers, including nature of the company, scope of business, product range, product and market positioning, market preferences and requirements, customer's interest, and the advantage of your company and products, etc. To achieve this, the exporter should constantly: develop new products suitable for market and recommend them to customers. visit customers’ websites and strive to solve the problems that are not valued or can’t be solved by existing suppliers so as to attract customers. find out popular pr