UNIT5 Business Presentations(课件）-《商务英语》同步教学（中国人民大学出版社）

Unit Five Business Presentations 1 2 I. Learning Objectives This unit guides you through each stage of giving a presentation in English, from the initial preparation to the conclusion and questions and answers. People are sometimes afraid of speaking in public, but if you follow a few simple rules, you can give a presentation easily after learning this unit. 2 3 II. Background knowledge People give presentations because they want to communicate in order to: inform train persuade sell Introduction 3 4 II. Background knowledge Confident  feel of your confident Control  listen positively Preparation 4 5 II. Background knowledge You should ask yourself: "Why am I making this presentation?" Do you need to inform, to persuade, to train or to sell? Your objective should be clear in your mind. If it is not clear in your mind, it cannot possibly be clear to your audience. Objective 5 6 II. Background knowledge "Who am I making this presentation to?" How many people? Who are they? Business people? Professional people? Political people? Experts or non-experts? Will it be a small, intimate group of 4 colleagues or a large gathering of 400 competitors? How much do they know already and what will they expect from you? Audience 6 7 II. Background knowledge "Where am I making this presentation?" In a small hotel meeting-room or a large conference hall? What facilities and equipment are available? What are the seating arrangements? Venue 7 8 II. Background knowledge "When am I making this presentation and how long will it be?" Will it be 5 minutes or 1 hour? Just before lunch, when your audience will be hungry, or just after lunch, when your audience will be sleepy? Time and length 8 9 II. Background knowledge How should I make this presentation? What approach should you use? Formal or informal? Lots of visual aids or only a few? Will you include some anecdotes and humor for variety? Method 9 10 II. Background knowledge "What should I say?" you sho