Unit5 Chapter 4- Consumer Habits and Characteristics of Major Countries (Ⅰ )(课件）-《跨境电商实务英语》同步教学（中国人民大学出版社）

Chapter 4 跨境电商实用英语 Chapter 4 Consumer Habits and Characteristics of Major Countries (Ⅰ) 03 Mini-Project 02 Passage Reading 01 Warming-up 目录 CONTENST After studying this chapter, you are expected to: Acquire basic knowledge about diverse consumption habits of the United States and Canada Acquire basic knowledge about the culture and tradition of the United States and Canada Master the language skills of communicating with the customers from the United States and Canada Establish a correct outlook on life, culture and values Learning Goals Chapter 4 PART ONE / Warming-up 01 Task Work in groups. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience. Americans are frank and straightforward in most cases. Sellers should not beat around the bush when they communicate with American buyers. Canadians are hospitable and friendly. They like modern art and have a passion for sports, especially the winter sports. A B Chapter 4 PART TWO / Passage Reading 02 Diverse Consumption Habits and Traits of Major Powers (Ⅰ) Consumption habit is the preference of consumer for a certain kind of commodity, brand or consuming behavior. In nature, it is a stable individual consuming behavior, formed gradually in the long term, and in turn influences consuming behavior. the United States People in the United States attach more importance to the quality of commodity. Quality is vital for commodity to enter the US market, where the commodity with even a slight flaw will be put in the corner and sold in discount. Packaging is another important factor. Commodity should be both in good quality and in fine-decorated packaging to present impressive visual experience to customers. People in the United States highly value the efficiency, thinking wasting time as wasting life. They hope to receive satisfied goods soon after placing orders. Therefore, when setting shipping templates, it is advisable to set highly eff