Unit5 Chapter 3- Customer Maintenance(课件）-《跨境电商实务英语》同步教学（中国人民大学出版社）

Chapter 3 跨境电商实用英语 Chapter 3 Customer Maintenance 03 Mini-Project 02 Passage Reading 01 Warming-up 目录 CONTENST After studying this chapter, you are expected to: Acquire basic knowledge about the methods of maintaining relationship with customers Use relevant skills to maintain regular contact with old customers Master the professional skills of product promotion on Cross-border E-commerce Develop a customer-oriented professional quality Learning Goals Chapter 3 PART ONE / Warming-up 01 Task Work in groups. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience. Today is Lisa’s birthday. The store from which she had once bought the cotton bed sheets sent her a birthday card this morning. This makes her feel happy and moved. She says she will visit the store again. One of my friends who run an online shop once told me, “The cost of developing new customers is clearly more expensive than maintaining old customers. We must make great efforts to keep old customers while developing new customers”. A B Chapter 3 PART TWO / Passage Reading 02 Customer Maintenance In traditional international trade, we usually meet the customers in exhibitions. The main difference between the exhibition and Cross- border E-commerce platform is that almost every customer can meet with the seller in the exhibition face to face. That is, in traditional international trade, the final transaction between buyers and sellers may actually be built on preliminary contact. However, as the key characteristic of Internet, buyers and sellers have never met before the transaction if they do business on the Cross-border E-commerce platforms, so we are unable to determine customers’ information even before we communicate with them. Of course, the Cross-border E-commerce platforms provide various ways to help buyers and sellers identify each other’s information, but these methods are also based on the Internet. Consequent