Unit4 Chapter 4- Product Packaging(课件）-《跨境电商实务英语》同步教学（中国人民大学出版社）

Chapter 4 Chapter 4 Product Packaging 03 Mini-Project 02 Passage Reading 01 Warming-up 目录 CONTENST After studying this chapter, you are expected to: Acquire basic knowledge about the packaging methods of different products Understand the importance of proper packaging Use appropriate expressions to reply to customer’s inquiry about the product packaging Cultivate an attitude of perfection Have an innovative career pursuit Learning Goals Chapter 4 PART ONE / Warming-up 01 Task Work in groups. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience. John bought a box of chocolate mode as a present for his girlfriend from an online shop. When he received the item, he felt depressed that the packing box had been completely deformed. Packaging is known as “silent salesman” in western countries. Improving the packing of the goods can increase the value of the goods. A B Chapter 4 PART TWO / Passage Reading 02 Product Packaging Skills As Cross-border E-commerce sellers, besides long-distance transportation, it is more important to ensure the integrity of goods when delivered to customers. Appropriate packaging can determine the integrity of goods. Good product packaging can affect the customer’s review of the product, and make it stand out from other products. Appropriate box size Oversized boxes will cause higher freight and need more filler. Appropriate box size can reduce the collision between the goods and the box. Pick the appropriate box and try to pack the goods in different ways. 2.Use recycled materials for package Many sellers have the habit of using carton boxes repeatedly, but please never use cracked carton boxes. Once cracked, the weight that cartons can withstand will be reduced by 70%. Many sellers use recycled or poor quality carton boxes in order to save cost, and often receive buyer’s negative feedback, or request for return or replacement, and thus get more kicks than