Unit4 Chapter 3- Price Negotiation(课件）-《跨境电商实务英语》同步教学（中国人民大学出版社）

Chapter 3 Chapter 3 Price Negotiation 03 Mini-Project 02 Passage Reading 01 Warming-up 目录 CONTENST After studying this chapter, you are expected to: Acquire basic knowledge about price negotiation on Cross-border E-commerce platforms Use appropriate expressions to reply to customer’s inquiry about product discounts Master the right methods of declining the buyers’ counter-offer Establish a healthy sense of competition Develop a positive outlook on life and values Learning Goals Chapter 3 PART ONE / Warming-up 01 Task Work in groups. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience. Alice who has been doing business online for more than 5 years told new sellers,“Discuss with the customer about the value instead of the price of your product.” Jason, an experienced seller, said, “Cheap products do not necessarily sell well. What sells well are the products that make customers feel like they are cheap. A B Chapter 3 PART TWO / Passage Reading 02 Price Negotiation Unlike domestic online customers, most cross-border customers do not bargain with sellers in most cases. Most of the buyers will decide whether to place the order based on the released price. Some of the unpaid orders may result from the high price of the product or shipping. The seller may communicate with the buyer timely and understand the reasons for the unpaid order. If you do not get a reply, you may take the initiative to adjust the price of the product or shipping to regain buyers’ focus and improve the conversion rate. But some customers will bargain with the seller for discount before placing an order. For them, the seller should analyze the purpose of bargaining, respond and deal with it specifically. For some products with limited profit margin, the seller should reject the request by emphasizing quality advantage, price advantage over similar products or good reputation, and guide buyers to increase the or