Unit4 Chapter 1- Product Information Inquiry(课件）-《跨境电商实务英语》同步教学（中国人民大学出版社）

Chapter 1 Chapter 1 Product Information Inquiry 03 Mini-Project 02 Passage Reading 01 Warming-up 目录 CONTENST After studying this chapter, you are expected to: Acquire basic knowledge about the online communication tools Use appropriate expressions to introduce a product to customers Master the skills of replying to customer’s inquiry clearly and professionally Develop an honest and dependable work style Learning Goals Chapter 1 PART ONE / Warming-up 01 Task Work in groups. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience. An experienced seller said, “The success rate of the order will be up to 70% if the seller can respond to the buyer’s inquiry within 1 hour”. Cross-border E-commerce sellers can communicate with customers fast and conveniently through various online chat software. Skype, WhatsApp, Viber, Foxmail and TradeManager are some of the main chat tools. A B Chapter 1 PART TWO / Passage Reading 02 Product Information Inquiry On the Cross-border E-commerce platforms, the seller will usually introduce the products (or services) in details on the description page, including product quality, color, specifications, size, materials, modes of sale, etc. Customers buy goods (or services) by choosing a platform, intending to buy the commodity (or service) that is cost-effective, safe, reliable, and with comprehensive information. As customers cannot see the real products (services) through online shopping, they can only judge the products through the pictures, descriptions and customer reviews on website (or App). Customers are more concerned about the consistency of the products and the advertising. In this case, customers will inquire of the customer service staff about the products through email or social media. Customer service staff should be proficient in professional knowledge about all the products, have good promotional skills, respond timely and effectively, so as