Unit3 Chapter 1- Store Description (课件）-《跨境电商实务英语》同步教学（中国人民大学出版社）

Chapter 1 Chapter 1 Store Description 03 Mini-Project 02 Passage Reading 01 Warming-up 目录 CONTENST After studying this chapter, you are expected to: Acquire basic knowledge about store description on Cross-border E-commerce platforms Learn the relative words and expressions Understand the procedure of writing a good store description on Cross-border E-commerce platforms Develop a professional spirit of excellence Learning Goals Chapter 1 PART ONE / Warming-up 01 Task Store description is important to a cross-border online store. Look at the following store description, and discuss with a partner about what information is included and how it helps to create the brand image. Chapter 1 PART TWO / Passage Reading 02 Store Description Store description is where we introduce the basic information of the store and show the advantages and strengths of it, and thus cannot be neglected. In general, Cross-border E-commerce stores can be divided into business stores and personal stores. These two types of store descriptions have different focuses. The business store description is richer in content, while the personal store description is usually more concise, and pays more attention to visual marketing tools such asstore decoration. The business store description generally begins with a company profile, such as company history, main business scope, awards or patent certificate, well-known customers, etc. Also, there may also be brief introduction of the company’s business philosophy or corporate culture, leaving a reliable first impression to the buyer. Due to the unique nature of Cross-border E-commerce, the store description will also introduce the supply channels, logistics, delivery time, return policy, contact information for after-sales service, etc. In the store description, the seller can also add some pictures properly, such as actual shots of the factory, real shots of the packaging process, to make the store more credible. The description of personal stores is re