Unit2 Chapter 6- E-commerce Platforms in Different Countries (课件）-《跨境电商实务英语》同步教学（中国人民大学出版社）

Chapter 6 Chapter 6 E-commerce Platforms in Different Countries 03 Mini-Project 02 Passage Reading 01 Warming-up 目录 CONTENST After studying this chapter, you are expected to: Acquire basic knowledge about Lightinthebox, Made-in-China.com, Wish, Lazada and Cdiscount Understand the features and advantages of Cross-border E-commerce platforms in different countries Understand the importance of sufficient preparation for opening an online shop Learn words and expressions concerning talking about above issues Cultivate the spirit of innovation and entrepreneurship Learning Goals Chapter 6 PART ONE / Warming-up 01 Task Work in groups. Look at what the following people say or do and express your own opinions with your group members. Try to relate to your personal experience. I have downloaded Wish App on my phone and I can browse so many good items, but I’ve never been brave enough to place an order. The day before yesterday, I opened my Wish App and saw that they had a sale going on. Since I was specifically looking for clothes, I jumped straight to that section. What I liked best is the number of views in detail that one can have of the garment. The sizes are very clearly spelled out, and I finished my shopping and ordering within 10 minutes including the browsing time. A B Chapter 6 PART TWO / Passage Reading 02 E-commerce Platforms in Different Countries As worldwide entrepreneurs have come to realize the enormous business opportunities arising from e-commerce, the transformation from traditional offline trade modes to Internet-based e-commerce modes are underway in many enterprises. In this context, regional e-commerce platforms popular with local consumers have emerged in different countries, such as Lightinthebox (China), Made-in-China.com (China), Wish (US), Lazada(Southeast Asia) and Cdiscount (France). 1.New Force in Internet Advertising Founded in 2007 with registered capital of USD 3 million, Lightinthebox is a Chinese online B2C platform that integrates th