Unit 1Text A（课件）-《商务英语》同步教学（北京理工大学出版社）

Unit 1 Introduction to International Business 1 2 Text A Text B 返回 Text A Introduction to International Business 1. What Is Business? Traditionally, business simply meant exchange or trade for things people wantedor needed. Today it has a more technical definition, which is the production,distribution, and sale of goods and services for a profit. Business includes production,i.e. the creation of services or the offer of services, distribution, sale and profit. Onegood example is the conversion of iron ore into metal machine tool parts. 下一页 返回 Text A The machine tool parts, made up of the various parts, need to be moved from a factory to amarketplace or a machine dealership, which is known as distribution. The sale meansthe exchange of goods or services for money. For example, a machine tool is sold tosomeone in exchange for money or a mechanic offers a service by repairing a machinetool for money, which we call sale. From the above, we can say, business is a combination of all these activities:production, distribution, and sale, through which profit or economic surplus will becreated. 上一页 下一页 返回 Text A The major goal in the functioning of any business company is to make profit,the money that remains after all the expenses are paid. Therefore, creating profit oreconomic surplus is a primary goal of business activities. 2. What Is International Business? International business as a field of management training deals with the specialfeatures of business activities that cross national boundaries. These activities may bemovements of goods, services, capital, or personnel; transfers of technology,information, or data; or even the supervision of employees. 上一页 下一页 返回 Text A International business hasemerged as a separate branch of management training, because the growing scale andcomplexity of business transactions across national boundaries give rise to new andunique problems of management and governmental policies thathat have received inadequate attention in traditi