内容正文:
Unit 8-(2)
Unit 8 Big Data
Big Data is Everywhere:
Five ways are used in our everyday life
It is getting harder and harder to function in normal society without the presence of Big Data somehow in your life. It's no exaggeration to say that Big Data is everywhere today. Here are five ways it's used in your daily life:
Mobile maps and, BeiDou, GPS
Online Shopping
Urban Planning
Energy Consumption
Data-driven decisions
2
Big Data has changed our daily life!
Big data is changing the way people live their lives as it is applied to fields such as:
Music, Shows, and Movies
Healthcare and Medical Services
Shopping and Marketing
Travel and Transportation
Public Policy and Safety
News and Information
Education and Employment
Artificial Intelligence
Do you think it is right?
3
Harry: Morning, Jill. How many ________ did you choose this term?
Jill: I chose five courses. What about you?
Harry: I only chose four, because l have to work hard on a very________ course this term.
Jill: Really? What is it?
Harry: It's _________ Technology Application.
Jill: What's big data?
Harry: You know we’re surrounded by digital information. Every time we use _____________,
shop online, or even search for _____________, we’re creating data. Because there's so much
of it, we call it big data.
Jill: I see. The course does sound difficult. I hope you can make it.
Harry: Thank you!
Let’s check the answers.
Let’s read together.
courses
difficult
Big Data
social media
information
4
Let’s read the dialogue about shopping online!
XuJia: Hi, Li Hang. You’ve bought a new smart phone, right?
Li Hang: Yeah. I bought it online.
Xu Jia: That’s cool. I like online shopping too. It’s very convenient.
Li Hang: When I type in “mobile phone”, the online stores can show me so many choices.
They even give me suggestions.
Xu Jia: You know what, that’s because the stores use big data to find out your buying habits.
Li Hang: How do they do t