Unit 6 Lesson 3 The Advertising Game 课件-2023-2024学年高中英语北师大版（2019）选择性必修第二册

Lesson3 The Advertising Game Learning Objectives 01 02 03 I can master some important words and phrases in the context; I can get the general idea of the advertising game and talk about advertising; I can know the text type and some writing techniques; 04 I can read for deep understanding and summarise information; Do you know the following words and phrases after the preview ? 1.因此____________ 2. 以...开始___________ 3.与...一起_________________ 4. 由...组成________________ 5. 突出/显眼____________ 6. 在过去十年________________ 7. an advertising agency__________ 8. 做...的基本目的 ___________ 9. a commercial advertisment___ 10.总之_____________ 11. anticipate that... _________ 12.也就是说_____________________ 13. 吸引/保持...的注意力 ___________ 14.技术发展 ___________ 15. 把...与...区别开来 ____ 16. 与...有关___________________ 17. 为...做贡献_________________ 18.参与 __________________________ as a result of start with along with consist of stand out over the last decade 广告代理公司 the fundeamental purpose of that is 商业广告 in conclusion 预料 attract/hold the attention of technological development seperate...from... be linked with make a contribution to participate in Have you ever bought anything as a result of seeing, hearing or reading advertisements? Active and share the design words of experts the concept of freedom the unusual idea the product name humorous language pictures or images the name of a company What makes an advertisement attractive? Para. 1.The advertising industry started with the fundamental purpose of promoting and selling goods to people who might need them. Para. 2.Classic advisements used to give information about finding certain products. Para. 3.In modern times, advertisements need to attract and hold the attention of the public. Para. 4.Modern advertisements need something else to