内容正文:
外研版 职业模块 ▪ 工科类
/Unit 5 : A World Full of Data /
第1课时 Listening & Speaking
Learning objectives
knowledge objectives
ability objectives
emotional objectives
draw a mind map;
talk about the use of big data;
describe different charts.
Lead-in
Look at the picture and discuss:
1. What is the woman doing?
2. Do you know what big data is?
Task 1
Listen and match the expressions with the pictures.
听力脚本
1. We often collect information through street interviews.
2. They were asked to fill in a questionnaire about the product.
3. Product reviews are very useful when people shop online.
4. You can refer to search engines for more information.
5. He has read many documents to complete his report.
Task 2
Discuss the following questions.
1. What is the purpose of collecting data?
2. What kind of big data have you noticed around you?
3. How does big data influence your daily life?
Task 2
Discuss the following questions.
1. What is the purpose of collecting data?
For example, collecting data helps make better decisions.
Task 3
Read the words and expressions. Guess what will happen.
sales department 销售部 clerk 职员
conduct 进行 market survey 市场调查
comprehensive 全面的 carry out 实施
data analysis 数据分析 identify problems 找出问题
Task 4
Listen to the dialogue and check your guess.
(Luna, a sales department clerk, is talking with Steve, the department director.)
Steve: Luna, automobile sales this quarter are very poor. I’d like you to analyse the causes.
Luna: OK. Actually, I’m now conducting a market survey.
Steve: Great. You know, product reviews and customer needs should be included.
Luna: Yes, I’ve already noted these. I’ll collect the relevant data.
Steve: Remember, the data should be comprehensive and real.
Luna: Of course. Then, we can carry out data analysis.
Steve: Right. The data analysis should be scientific to help us identify problems.
Luna: I’ll keep that in mind and make an analysis report as soon as possible.
听力译文
(销售部职员卢娜在与部门