Unit 1 The mass media Welcome to the unit & Reading 课件 -2023-2024学年牛津译林版选择性必修第二册

Unit 1 The mass media 大众传媒 What tools do you usually use to keep up with （跟上）the news? Weibo Wechat Tiktok TV Radio Newspapers Advertisements ... mass media Lead-in All of us who professionally use the mass media are the shapers of society. --William Bernbach 我们所有专业使用大众传媒的人都是社会的塑造者。 通过大众传媒 我们的观点 言论会给社会或多或少的影响 Video watching Print Digital Video watching Print Digital Shop signs, posters and other ads outside buildings and inside shop windows Books, magazines and newspapers Radio and television Blogs and forums Classify分类 types of mass media Weibo Wechat Tiktok TV Radio Newspapers Shop signs Digital media数字媒体: Weibo, Wechat, Tiktok TV, Radio Broadcast media广播媒体: Print media印刷媒体: Newspapers Outdoor media户外媒体: Shop signs Do you believe everything you read in various medie? Why or Why not? Pre-reading rumor Do you believe everything you read in a news report? Why or Why not? Pre-reading It depends . the news is reported by a news agency新闻通讯社 that I know is trustworthy the news from a source that I am not familiar with a headline that seems to be too exaggerated [ɪɡˈzædʒəreɪtɪd] usually believe it check other sources to compare the information check other news reports to confirm whether it is true 批判的；有判断力的 an article encouraging you to be a critical news reader News One News Two Firefighters put out tower block fire Deadly fire in tower block causes serious damage What is the difference between the headlines of the two news reports? 高层建筑 Subject. / Main content. emphases Time Place Deaths and injuries Rescue efforts 救援工作 Cause News report 1 Sunday night Henderson Tower (1)____________ ________________________________________________________ (2) _________ ________________________________________________ News report 2 4 confirmed dead and dozens of people injured (3) _______ ______________________________ A dropped cigarette end on a carpet of the 8th floor The number of deaths could reach 5 Fire engines and ambulances reached the scene within