内容正文:
单元整体设计
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Unit 6 The Media
小观念1:了解媒体类型及因特网对媒体的影响
小观念3:正确使用数字媒体---数码设备
小观念2:了解媒体的具体形式---广告和电影的发展
单元大观念:了解人类获得信息的途径及方法,正确的认识各种媒体, 批判性地看待媒体对人们生活的影响
Topic Talk: 讨论媒体的种类和及其利弊
Reading Club 1:各种媒体的事实性信息
Lesson 1:翻拍电影目前所面临的种种挑战
Writing Workshop:对电影进行评论
Reading Club 2:辩证认识数码设备使用的利弊,合理规划个人数码设备的使用
Lesson2: 因特网对各种媒体的影响
Lesson 3:广告的发展历程及其对人们的思想观念和生活所产生的作用和影响
Viewing Workshop:数字广告的类型及其在亚洲的发展,节目广告的基本理念及其运作方式
UNIT 6 THE MEDIA
Reading Club 1
The MEDIA: FACTS AND FIGURES
Language ability objectives
Cultural-awareness
objectives
1. summarize detailed information of the text.
2. describe the facts and figures by using students’ own words.
1. better understand how to have confidence for chinese culture.
2. cultivate the value of persistence, and confidence.
Thinking
quality
objectives
1. analyze the facts and figures in given countries.
2. summarize what they learn about how to describe a media.
1. form the habit of independent learning.
2. master the writing strategies for describing a media.
Learning
ability
objectives
Learning Objectives
What is the hottest short-video app in China?
Lead in
Let’s read the article and know more about mass media in the world.
Be a quick reader
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Be a quick reader
Mass media is communication—whether written, broadcast, or spoken—that reaches a large audience. This includes television, radio, advertising, movies, the Internet, newspapers, magazines, and so forth.
Research has shown that half of our waking hours are spent in contact with mass media in one form or another. Check out our marvelous media infographic.
Reading
Be an intensive reader
Answer the questions.
1. What kind of newspaper is the most popular in the UK?
TV listings magazine is the most popular in the UK.
Be an intensive reader
2. What kind of programme is probably the most popular in India?
Programs about sports are the most popular in India.
Be an intensive reader
3. How much time do teenagers spend in front of a screen?
Teenagers spend up to 4