内容正文:
Unit 7
Big Data
After learning this unit, you’ll be able to:
talk about the application of big data;
read articles on the use of big data;
complete a data analysis report.
CONTENTS
Warming-UP
Listening and Speaking
Reading
Writing
Professional Values and Ethics
Warming-UP
I. Choose the word or expression from the box and write it on the space provided
below each picture.
Warming-UP
2.____________
1.____________
3._______________
data analysis
programming language
neural network
server
data sharing
data mining
data model
cloud computing
data analyst
server
data analyst
cloud computing
5.______________
4.____________
6._________________
Warming-UP
data analysis
data sharing
data mining
8.__________________
7.______________
9.______________
neutral network
programming language
data model
II. Discuss the following questions.
Warming-UP
1. What do you think of the advantages and disadvantages of big data?
2. Can you list where big data is being used in our daily life?
Listening and Speaking
Read the words. Guess what will happen.
Listening and Speaking
Dialogue 1 Big Data and People’s Daily Life
personalize /'pɜːsənəlaɪz/ v. 为个人特制(或专设),个人化
benefit /'benɪfɪt/ v. 对(某人)有用,使受益
traffic /'træfɪk/ n. 交通
pattern /'pætn/ n. 模式;方式
pollution /pə'luːʃn/ n. 污染
transportation / trænspɔː'teɪʃn/ n. 运输
I. Listen to the dialogue and fi ll in the missing information.
(Ann and Bella are talking about how big data changes people’s life)
Ann: Have you heard how big data can change people’s life?
Bella: Not really. How could it do that?
Ann: Well, big data can be used to make personalised recommendations to people. ①
_____________ , your online shopping ② _____________ could be improved by
understanding what other people with similar ③ _____________ have bought in the past.
Bella: That sounds really cool! What other ways could big data benefit people?
Ann: Big data can also be used to help ④ _____________ traffi c patterns, reduce pollution,