Unit 7 How much are these socks Section B 2a-3b 教案 2022-2023学年人教版七年级英语上册

Go For It 7A Unit 7 Section B 2a-3b Analysis of teaching material What: This text is about the advertisement of Mr. Cool’s Clothes Store. Clothes in the shop are on sale to attract customers at low prices. Why: The advertisement of Mr. Cool’s Clothes Store can help students understand the structure of an advertisements generally consist of the title, beginning, body and end. And it always uses questions, imperative sentences, the strategy of big sale and considers different customers’ needs to attract customers. At the same time, in the context of selling goods, students can gain some innovative consciousness and marketing strategies. How: Lead students to learn some words related to clothes, colors and prices, such as at great sale, at good prices, sweaters, trousers, shorts, jackets, purple and three pairs. And lead students to learn some sentence patterns related to advertisements, such as imperative sentences and questions. For example: Come and buy … at great sale! And some specific marketing strategies, such as give free samples and free delivery. Teaching objectives By the end of the session, most students will be able to understand the structure and language features of advertisements and gain some innovative consciousness and marketing strategies. This will be achieved by: 1. Get the basic information (price, color, clothes) of Mr. Cool’s clothes store and summarize the structure and language features of advertisements by comparing advertisements. (Learning and understanding) 2. Based on structured knowledge, students can talk to customers as staff, serve customers politely and write related clothes stores’ advertisements. (Applying and practicing) 3.Students explore other strategies that are beneficial to sales. With more selling strategies, students conduct a selling competition for their stores. (Transferring and creating) Teaching focus 1. Vocabulary: at great sale, at good prices, sweaters, trousers, shorts, jackets, purple, three pairs 1. Sent