马斯克力挺“老将”出任推特CEO(外刊阅读) 学案 2023届高考英语专题复习

主题语境：新闻报道与社会现象 体裁：新闻报道 阅读建议时长：7min 原文出处：The National News 词数：308 难度：★★★★ 文章导读： 推特现任首席执行官马斯克在社交媒体上发文，宣布已为推特找到了新任CEO，称“她将在6周后履职”，让我们拭目以待吧！ Twitter①‘s New CEO② Linda Yaccarino 马斯克力挺“老将”出任推特CEO Elon Musk③ announced that he’s hiring Linda Yaccarino to be the new CEO of Twitter. He said Yaccarino’s role will be focused mainly on running the company’s business operations, leaving him to focus on product design and new technology. Yaccarino,60, serves as chairman of the World Economic Forum’s Taskforce④ on the Future of Work. She was a 1985 graduate of Pennsylvania State University, living in New York with her ambitious husband. They have two outstanding children. Yaccarino has worked as an advertising executive for decades. She came to NBC Universal⑤ in 2011. There, her most recent title was chairman, advertising and client partnerships. She oversaw all market strategy and advertising income, which totaled nearly $10 billion. Before that, she held a variety of roles at Turner Broadcasting System⑥ from 1996 to 2011, including executive vice president and chief operating officer. That was after she held management positions at several media sales outlets. “She’s an influential  marketer’s leader,” said Mark DiMassimo, founder and creative chief of ad company DiGo.  “She understands better what marketers really need than anyone else,” he added, referring to the role of chief marketing officer. Yaccarino has pushed the ad industry for change on several aspects, including introducing a digital platform called One Platform that makes it easier to buy ads across a variety of different media in an effort to better compete for ads against social media companies and traditional media companies. “I think that first and most important, she’ll bring to Twitter an understanding of what advertisers need to see to get back on the platform from the brand safety perspective ,” said Dave Campanelli, chief investment officer of media buying firm Horizon Media.  “She knows better tha