必修4 Unit4 Body language-（课件+达标训练）2023老教材老高考英语【导学教程】新编大一轮总复习（人教版）

[对应学生用书P443] Ⅰ.阅读理解 A (2021·芜湖质检)When I worked as a global media coordinator (协调员) for the United Nations several years ago, I organized biweekly conference calls, during which I would ask my colleagues around the world to provide information by particular deadlines.My colleagues almost always responded with a yes, but all too often, the deadlines came and went without the requested material.Finally, my South African boss had to explain what would never have occurred to me: in many cultures, it is rude to say no.So some people would say yes to anything I asked, regardless of whether they had any intention of delivering. If communicating internally at the UN was challenging, interacting with the outside world was much harder.How would we reach people in places where newspapers and televisions are still not widely available? How could we generate media coverage there? Communicating globally may require changing the way you interact with both your colleagues and your target audiences.For a book, I spent a year interviewing senior communication professionals in 31 countries about how they help clients modify their messages and strategies for particular cultures.I have found that some of the biggest factors to consider when communicating in a new culture involve emotion, context and social expectations. As an example of emotional differences, if I were to do a media interview in the US and become visibly angry at a reporter's question, I would be seen as unstable.By contrast, in the Middle East (an area including the countries of Southwest Asia and Northeast Africa), when people are talking about a heated issue, they tend to display powerful feelings—those who stay cool and calm while discussing such a problem may be viewed as untrustworthy. Another big cultural difference revolves around the level of “context” provided in a conversation.As an American, I am what is known as a low­context communicator (who communicates information in a direct manner that relies mainly