Unit 5 How Advertising Works 知识点导学案 2022届高三英语人教新课标选修九

Book 9, Unit 5, How Advertising Works导学案(教师版) 一、 本单元授课范围、知识点、重点、难点、易错点 1．授课范围：Book 9, Unit 5, How Advertising Works 2．知识点： (1) Important words: billboard, advertiser, advert, lane, feature, conscience, worthy, corporation, expense, generate, response, stereo. Partly, sheet, spokesman, litre, mature, fashion, dishonest, alcoholic, tobacco, promote, immoral, decent, ethics, ethical, offending, beware, consumer, trustworthy (2) Important phrases: turn…into, fit…into, rely on, have no use for, make sense, hand over, keep in mind, be worthy of, be exposed to, be great for doing sth., be flooded with, in response to, raise the money, inform sb. of sth., keep sb. Informed, over time (3) Useful sentences: 1. (Para. 1 of P42) Even some of the casual garments we wear have brand names attached to them which turn us into walking advertisements. 2. (Para.3,of P42) Their money would be wasted if the message didn’t reach its target audience, in other words the people the advertisement intends to pe