Module4 Unit1 Advertisements Reading课件 2021-2022学年高中英语牛津译林版必修四

M4 Unit 1 Reading Advertisements 让世界与我们共成长 At the end of the class, you will be able to: 1. Try to be familiar with the two kinds of advertisements; 2. Know the advantages and disadvantages of advertisements; 3. Master the reading strategy for expository writing. Learning aims 让世界与我们共成长 advertisements what where why how functions attitudes advantages disadvantages Step 1 Lead in (Brainstorming) 让学生对广告一词进行头脑风暴,可引导学生在复习第一时的教学内容的基础上,激活学生脑中有关广告的图式,拓展与广告相关的知识,并自然流畅地导入本课主题。 Step 2 Fast-reading 1. What do ads try to persuade people to do? 2. How many main types of advertisements are there? To buy a product or service or to believe in an idea. PSA-Public Service Advertisement Two types CA -Commercial Advertisement 1. Advertisements are always meant to promote a product or service. 2. PSAs are only found in newspapers and on TV. 3. All advertisements tell the complete truth. 4. PSAs and commercial ads use some of the same methods. 5. Commercial ads can give us valuable information about how to