Unit 1 The mass media Extended reading(1)课件-2021-2022学年牛津译林版（2020）高中英语选择性必修第二册

Unit 1 The mass media Extended reading 1. What other things we can read on the Internet except for the news? 2. Where do advertisements usually appear? Novels, advertisements, messages and so on. Almost everywhere. Step 1 Lead-in The ways of advertising Have you ever purchased a product or service after seeing the advertisement promoting it? Why or why not? 2 Step Step 2 Discussion Can you guess what this advertisement about? Would you buy this product after watching the video? Step 3 Reading Topic sentence of each paragraph 点击添加标题 点击添加标题 点击此处添加章节的描述内容，字数不超过20字。 点击添加标题 Analysis [Para.6] (9) ________________ Production placement [Para.5] (8) ________________ Brand ambassadors [Para.4] (7) _________________ Slogans [Para.3] (6) ________________ ___________________ Reasons for advertising on mass media [Para.2] History Part 1 [Para.1] Introduction Part 2 [Para. (1) ______] (2) ___________________ ______________________ Relationship between advertising and mass media Part 3