牛津上海版高中二年级上学期Unit 4 Big businesses The Burger Business课件

The Burger Business Warming-up: Can you name the following food in English? Hamburger Cheeseburger Chicken Filet Burger Filet-O-Fish Big Mac Cheeseburger Big Mac Hamburger Cheeseburger Chicken Filet Burger Filet-O-Fish Big Mac Filet-O-Fish French Fries Chicken nuggets / Spicy Chicken Wings Soft Drinks Sundae Milk Shake Pie The Burger Business Working on the paragraphs: Why is McDonald’s so successful? The Start of McDonald’s (Pa. 1 ~ Pa. 5) Mac and Dick McDonald brothers started a business called “McDonald’s Hamburger” . in 1948 Ray Kroc was surprised at a restaurant in California buying eight expensive milk shake machines. Ray Kroc visited the restaurant and found out it was a small, drive-in hamburger stand. Ray Kroc was impressed when he saw the staff cleaned the stand and customers kept coming after the stand was open for business. Ray Kroc suggested Mac and Dick McDonald brothers establishing more branches but they refused. Ray Kroc was permitted