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咖啡爱好者在疫情期间追求高品质消费
导读
消费者已经把他们在咖啡馆的特色习惯带回了家,他们购买了价格更高的咖啡豆,还成群结队地注册了咖啡会员服务,让一袋袋手工咖啡豆送到他们的家门口。
双语阅读
It's one part brute logistics — stay-at-home orders squashed excursions — and another part psychological, said Matthew Berk, chief executive officer of subscriptioncoffee company Bean Box.
会员制咖啡公司豆盒的首席执行官马修·伯克表示,这一部分是麻烦费事的物流因素——宅家订单压制了短途出行——另一部分是心理因素。
"I think when things get hard for people, they look to have small, very meaningful luxuries," he told CNN Business in an interview. "I think there's an appetite for experiences at home now that we're stuck there."
他在接受美国有线电视新闻网商业版采访时说:“我认为,当人们遇到困难时,他们希望拥有小的、非常有意义的奢侈品。”“我认为,既然我们被困在了家里,人们对(消费)体验的需求就会很大。”
In recent months, demand surged across Bean Box's offerings with some categories seeing a fourfold increase, Berk said, adding that he's noticed significant increases in the numbers of subscribers who log back online and buy individual 12-ounce bags of coffee that they liked.
伯克说,近几个月以来,豆盒的各项产品需求激增,有一些种类的需求甚至出现了四倍