2020年高考英语外刊时事命题七选五：迪士尼是如何让成年人爱上米老鼠的 How Disney grew its $3 billion Mickey Mouse business–by selling to adults

How Disney grew its $3 billion Mickey Mouse business–by selling to adults 迪士尼是如何让成年人爱上米老鼠的? In March 2019, Gucci began selling a $4,500 purse in the shape of Mickey Mouse’s head. Between the creature’s round black ears is a small handle embossed (凸印) with the word “Gucci.” On the brand’s website, a male model stares seriously into the camera without the slightest trace of irony (讽刺) that he is, in fact, carrying around the head of a children’s cartoon character. It’s perhaps the most luxurious Mickey Mouse products designed for adults. ____1____ Maybelline created makeup sets with packaging covered in Mickey’s face. Uniqlo made dozens of graphic T-shirts with Mickey in various poses. So as not to miss out on the action, Apple launched $300 Beats headphones that paid homage to (向……致敬) the Mouse. According to The Wall Street Journal, Mickey Mouse and his friends sold $3 billion in merchandise (周边商品) in 2018, a figure that includes both adult and children’s products. This brings up the q