名校模拟卷（全）-【创新思维】2019版英语同步双基双测AB卷（北师大版必修3）

同步双基双测AB卷(十三) 名校模拟卷(一) 本试卷共120分，考试时间100分钟。 第一部分 第二部分 第三部分 总　分 分数 第一部分　阅读理解(共两节，满分40分) 第一节(共15小题；每小题2分，满分30分) 阅读下列短文，从每题所给的A、B、C和D四个选项中，选出最佳选项。 A For years magazine publishers focused most of their attention on selling ads in their magazines and devoted less attention to proving the ads were effective.Now，many new advertising media have emerged，such as TV，radio，and the Internet.Moreover，there are more than twice as many magazines competing for media dollars as there were a decade ago.With so many media options available，marketers now want reliable proof that magazine advertising is effective and can build brand awareness，help position a brand，or actually deliver sales. Magazines have typically promised advertisers exposure or access to a stable audience such as fashion­conscious young women，sports­crazy men，or car lovers.However，advertisers want evidence of more than exposure.They want proof that seeing an ad for Calvin Klein jeans in COSMO makes readers more likely spend $80 buying them or that placing an ad for a Volkswagen Jetta in Rolling Stone helps the brand stick in consumers' minds long enough to influence their next car purchase. Magazines increasingly have to compete against media that can provide evidence that their ads do indeed do something.For example，the Internet can show the data instantly because consumers' movements and purchases can be tracked through their mouse clicks. And with new digital technology, television sets will soon become transactional(交易的)tools，allowing consumers to order information and goods right from their sofas with a remote control.Magazines can ill afford to wait any longer to prove that they work. The magazine industry is taking steps to prove its effectiveness.The industry's lead trade group，Magazine Publishers of America(MPA)，recently spent half a million dollars investigating ways to prove magazine's effectiveness.One of the group's studies found that ads in magazines increased short­term sales of products